Apparently the wheat sheaf that has represented the province since 1977 isn't good enough anymore. No, just one month after voters saw Brad Wall on TV condemning NDP government spending on logos, his government announces that's just what they're going to do!
When the McGuinty Liberals changed the 42-year-old trillium logo in 2006, there was a huge backlash. Thousands petitioned the government to keep the old logo, even though they paid their favorite ad firm $219,000 for the redesign. Expect the same response in the wheat province, Saskatchewan, which still has almost half of all the agricultural land in Canada.
What next? Redesign the map of Saskatchewan? Oh wait, that's already been done.
Late-breaking news from Sask Trends Monitor tells us the government might be motivated by a desire to give people business. Work for the sake of work does not make sense either!
As Sask Trends Monitor was going to press, it appears that the provincial government was still concerned about the economic health of the cards and letterhead sector. They have announced a change in the provincial logo to supplement the previously noted growth factors and to broaden the economic impact to the graphic design industry.