Manitoba has a new slogan and logo that will no doubt bring back the thousands of people who have left and put a stop to all of those that plan on leaving. If you believe any of that, I have a bridge to sell you!
The branding Manitoba campaign was launched yesterday and the best slogan the New York ad firm Interbrand could come up with was "Spirited Energy." In total, the entire re-branding exercise cost $2.1 million, only $500,000 of that coming from the private sector.
The challenges Manitoba has cannot be fixed with a coat of paint, a long-term economic plan to lower taxes, cut waste and become business friendly are what will attract and retain people.
Thursday, June 15, 2006
Posted by Adrienne Batra at 11:24 AM
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